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Database
Storage of contact details so they are easy to search and recall. Typically refers to a computer storage system.
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Decision Maker
The person who makes all final decisions for key questions or for which products or services to buy.
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Demand
The number of potential buyers for a service or product.
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Direct Selling
Selling a consumer product or service, by independent salespeople, primarily through in-home demonstrations, parties and one-on-one selling.
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Doing Business As (DBA)
Using a name for a company that your customers know you by which is different than the actual formal company name under which it is incorporated.
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Downline
People brought into the business by a representative/distributor, and, likewise, the people they have brought into the business.
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